THE SUNDAY CLUB
Brand Identity · Art Direction · Packaging · Brand Concept
A beautiful Sunday morning, turned into a brand.
The Sunday Club Brand Identity is a loungewear brand concept inspired by slow Sunday mornings, freshly made beds and the luxury of simply doing nothing. Butter yellow, baby blue, playful typography and thoughtful details create a distinctive brand world with a cozy, slightly nostalgic feel.
The idea behind
The Sunday Club is a loungewear brand concept inspired by slow Sundays, freshly made bedsheets, and the luxury of simply doing nothing for a while.
Instead of creating another “pretty” loungewear brand, this feeling became the starting point for the entire brand identity: butter yellow, baby blue, soft textures, playful typography, and thoughtful detailsthat make even doing nothing feel like a little occasion.
From the visual identity and packaging to every individual brand touchpoint, a brand system was created that feels light, cozy, and a little nostalgic. anfühlt.
Denn The Sunday Club verkauft nicht nur Loungewear, sondern das Gefühl eines Sonntags. Every day of the week.
THE BRAND IDENTITY
Rather than creating another minimalist loungewear brand, the feeling of a slow Sunday became the starting point for the entire visual identity.
Butter yellow, baby blue, soft textures, playful typography, and thoughtful details come together to create a brand world that feels light, cozy, and a little nostalgic.
a Brand that feels like Sunday
YOUR BRAND COULD BE NEXT!
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